Microsoft 365 vs Google Workspace: Which Is Better for UK SMEs in 2026?
For most UK SMEs, price is no longer the deciding factor — the two platforms are within roughly £0.50 per user per month at every tier. The real question is how your team actually works. We deploy and support both Microsoft 365 and Google Workspace, so this is a genuine “how to choose” guide, not a pitch for either side.
The Short Answer
Choose Microsoft 365 if your team lives in desktop Office, you handle regulated data, or UK data residency matters. Choose Google Workspace if you're cloud-first, collaboration is central, and you want AI included with a lighter admin console. Pricing is near-identical, so decide on how you work — not the monthly figure.
Who this is for
This guide is for UK SMEs generally, whatever your sector. That said, if you're a regulated or document-heavy firm — a law firm or estate agency, for example — pay particular attention to the desktop-apps and data-residency sections below, because those two points are where the platforms genuinely diverge and where the wrong choice is hardest to unwind later.
The single biggest differentiator: desktop apps
This is the most important practical point in the whole comparison, and it's the one people most often get wrong. Microsoft 365 Business Basic is web and mobile only — there is no installed Word, Excel or Outlook. You need Business Standard for the desktop apps. Teams routinely buy Basic expecting desktop Office and are caught out, so flag this before you commit.
Google Workspace, by contrast, has no desktop apps at any tier — everything runs in the browser.
The blunt take: if your team lives in desktop Excel (macros, VBA, complex financial models) or exchanges heavily formatted Word documents with clients, Microsoft is the safer bet. If you're cloud-native and collaboration-heavy, Google's web apps are genuinely better at real-time co-editing.
Like-for-like pricing
At every equivalent tier the two platforms are within pennies of each other — the monthly figure simply isn't where the decision gets made. Note that monthly (rather than annual) billing costs around 20% more on both platforms.
| Equivalent tier | Microsoft 365 | Google Workspace |
|---|---|---|
| EntryMicrosoft is web-only at this tier | Business Basic — £5.40 | Business Starter — £5.90 |
| Mid / most popularDesktop apps included on both sides at this level | Business Standard — around £11.55 | Business Standard — £11.80 |
| Top SMB tierAdds device management & advanced security | Business Premium — around £18.10 | Business Plus — £18.40 |
Prices per user/month, ex-VAT, annual commitment. Add 20% VAT (reclaimable if VAT-registered). Verify live before relying on them — sources vary on the Business Premium standalone price.
Pricing note
Both vendors adjust their pricing periodically, and an annual commitment typically locks in your rate for the term while monthly billing costs more but stays flexible. Treat the figures above as indicative and verify live pricing for your exact tier and region before you commit — or ask us to price it up for you.
AI: the biggest 2025–26 divergence
Google now bundles Gemini into every Workspace tier — and raised base prices roughly 17–22% in 2025 to fund it, so you pay for AI whether you use it or not.
Microsoft only bundles the free Copilot Chat; the full Microsoft 365 Copilot is a paid add-on (around £13.80–£16.10 per user/month) or a pricier Copilot-bundled SKU.
Framed honestly: bundled AI isn't automatically better value. A team that won't use it is still paying for it on Google, whereas Microsoft lets you pilot Copilot with a few power users first and expand only if it earns its keep. If you're weighing up Copilot, our roundup of the 12 feature releases that make Copilot more collaborative, capable and integrated is a good place to gauge whether it fits your team.
Storage
Microsoft gives every user a fixed 1 TB (OneDrive) at every tier, plus their mailbox. Google uses pooled storage shared across the whole organisation — 30 GB/user on Starter, 2 TB/user on Standard and 5 TB/user on Plus.
The trade-off: pooling suits teams with uneven usage, because light users effectively lend headroom to heavier ones. But the flip side is that one storage-heavy user draws down the shared pool for everyone.
Reliability — neither is bulletproof
Both offer a 99.9% financially-backed SLA — around 43 minutes of allowable downtime a month. And both had real outages in 2025: Microsoft suffered a 19-hour Exchange/Teams outage (July 2025) and a global outage (January 2026); Google had an roughly 3-hour global outage (June 2025).
The nuance worth understanding: Microsoft's tightly integrated stack means outages can cascade — email, files and meetings can fail together. Google's more isolated services can limit the blast radius, but offer less integration depth day to day.
This is where an MSP earns its keep — continuity planning, not just picking a vendor.
Security & compliance — the sharp UK point
Both platforms are UK GDPR-compliant with the major certifications (ISO 27001, SOC 2 and more), MFA, encryption and DLP at higher tiers. So far, so even.
The standout point is data residency. Microsoft can host core data in UK data centres. Google Workspace Business tiers can only pin data to US or EU regions — there's no UK-specific option. For regulated SMEs, that difference is often decisive.
It's also worth knowing that Microsoft 365 Business Premium bundles Intune device management, Defender for Business and conditional access — a security stack that would cost far more bought separately. If you'd buy those anyway, Premium is effectively “free” security.
The honest downsides of each
No platform is perfect. Here's where each genuinely falls short — the trade-offs you should go in with your eyes open about.
Microsoft 365 downsides
- Licensing complexity and hidden add-on costs (Copilot, Teams Phone, storage overages)
- Annual lock-ins reduce flexibility
- Unused or over-provisioned licences are the real avoidable cost — around 29% of SaaS licences typically go unused
Google Workspace downsides
- Web apps are genuinely weaker for advanced Excel, Word and PowerPoint work
- File conversion can shift formatting when working with Microsoft-using clients
- You pay for Gemini on every seat whether it's used or not
- No true desktop email client
What most UK SMEs actually use
Market share depends entirely on how you count. By registered domains Google edges ahead (around 50% vs 45%); by enterprise seats and revenue Microsoft dominates. Tellingly, 64% of organisations run both — worth normalising if you feel you have to pick a single side.
In UK SMB reality, most businesses default to Microsoft on the strength of Windows and Office familiarity, while Google skews towards startups, cloud-first businesses and education.
The decision framework
Strip away the noise and the choice comes down to how your team works. Use this as a quick gut-check.
Choose Microsoft 365 if…
- Your team relies on desktop Office (Excel macros/VBA, formatted Word docs)
- You're a Windows/Excel-heavy firm (legal, accountancy, finance)
- You handle regulated or sensitive data and want built-in device security (Intune + Defender)
- UK data residency is a requirement
Choose Google Workspace if…
- You're cloud-first and collaboration is central to how you work
- You want AI (Gemini) included with minimal admin overhead
- You value a simpler, lighter admin console
- Most of your team would only ever use web apps (can be cheaper)
Whichever you pick, right-size by role rather than uniformly licensing everyone: deskless or occasional staff can sit on Basic/Starter, while power users get Standard/Premium. Over-provisioning is the single most common way SMEs waste money on either platform.
Full feature comparison
Feature-by-feature across the SMB tiers, at a glance.
| Feature | Microsoft 365 | Google Workspace |
|---|---|---|
| Exchange / Outlook; 100 GB mailbox (as of July 2026) | Gmail; drawn from pooled storage | |
| Desktop apps | Standard & Premium only (Basic is web-only) | None — web apps at all tiers |
| Cloud storage | 1 TB per user (OneDrive) | 30 GB–5 TB pooled |
| Video (participant cap) | Teams up to 300; 30-hour max meeting | Meet: 100 / 150 / 500 by tier; 24-hour max |
| AI | Copilot Chat free; full Copilot paid add-on | Gemini bundled (full from Standard) |
| Device / endpoint management | Intune (Premium only) | Basic; advanced at Business Plus |
| Advanced security | Defender, Entra ID P1, Purview DLP (Premium) | Vault / DLP / context-aware access (Plus) |
| Admin experience | Powerful but more complex | Lightweight, simpler console |
| Real-time collaboration | Good (better in web apps) | Best-in-class |
Feature-by-feature, SMB tiers. Figures reflect research current as of mid-2026 (UK pricing, ex-VAT).
Frequently asked questions
The questions UK SMEs ask us most often when choosing between the two platforms.
Is Microsoft 365 or Google Workspace cheaper for UK SMEs?
For most UK SMEs price is no longer the deciding factor — the two platforms are within roughly £0.50 per user per month at every equivalent tier (ex-VAT, annual commitment). Microsoft 365 Business Basic is around £5.40 versus Google Business Starter at £5.90; the mid tiers are around £11.55 versus £11.80; and the top SMB tiers are around £18.10 versus £18.40. Monthly billing costs about 20% more on both. Both vendors adjust pricing periodically, so verify live figures for your tier and region before relying on these numbers.
Does Google Workspace have desktop apps like Word and Excel?
No. Google Workspace has no installed desktop apps at any tier — Docs, Sheets and Slides run entirely in the browser. Microsoft 365 includes installed Word, Excel, Outlook and PowerPoint, but only on Business Standard and Business Premium; Business Basic is web and mobile only. If your team relies on desktop Excel with macros/VBA or exchanges heavily formatted Word documents with clients, Microsoft is the safer bet.
Can Microsoft 365 and Google Workspace store data in the UK?
Microsoft can host core data in UK data centres. Google Workspace Business tiers can only pin data to US or EU regions, with no UK-specific option. Both platforms are UK GDPR-compliant and hold major certifications (ISO 27001, SOC 2). For regulated or document-heavy firms with a UK data residency requirement, this is often the deciding factor in favour of Microsoft.
How do Copilot and Gemini compare for AI?
Google bundles Gemini into every Workspace tier (and raised base prices roughly 17–22% in 2025 to fund it), so you pay for AI whether you use it or not. Microsoft only bundles the free Copilot Chat; the full Microsoft 365 Copilot is a paid add-on at around £13.80–£16.10 per user per month. Bundled AI isn't automatically better value — a team that won't use it is still paying for it on Google, whereas Microsoft lets you pilot Copilot with a few power users first.
Do most UK SMEs use Microsoft 365 or Google Workspace?
It depends how you count: by registered domains Google edges ahead (around 50% vs 45%), but by enterprise seats and revenue Microsoft dominates. Around 64% of organisations run both. In the UK, most SMEs default to Microsoft due to Windows and Office familiarity, while Google skews towards startups, cloud-first businesses and education.
Are Microsoft 365 and Google Workspace reliable?
Both offer a 99.9% financially-backed SLA (around 43 minutes of allowable downtime a month), and neither is bulletproof — both had real outages in 2025. Microsoft's tightly integrated stack means outages can cascade across email, files and meetings together, while Google's more isolated services can limit the blast radius but offer less integration depth. Continuity planning matters more than the vendor you pick.
Can I switch from one to the other later?
Yes — migrations between Microsoft 365 and Google Workspace are routine, but they aren't free. Email, files, calendars and shared drives all need mapping, and users need retraining on a new interface. That's exactly why the desktop-apps and UK data-residency questions matter most up front: they're the hardest points to unwind after you've committed. As an MSP that runs both, we handle these migrations regularly and can scope one properly before you move.
Keep reading
Already leaning towards Microsoft? Make sure you're getting full value from the licences you're paying for.
Microsoft 365 Management for SMEsNot sure which fits your team?
The platform matters less than the setup, security configuration and support behind it. If you'd like an honest steer for your specific team, book a no-pressure chat — we deploy and support both.